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Free Service!
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Start using our press monitoring service totally free* and without obligation
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Be Always Informed! Start now!
"Everything is changing"
This phrase, as proclaimed by Greek philosopher Heracletus 25 centuries ago, is the simplest, yet most expressive
formulation for the continuously changing environment in the current business world. At Blade, one of the principles on which we base our actions and planning, is this maxim by our natural ancestor. The ClipNet service is an example and a result of this principle.
What has, perhaps, changed from the time of Heracletus, is the speed with which everything is changing. Thus, if Heracletus was alive today, he would have probably said:
"Everything is changing rapidly"
This is yet another characteristic which distinguishes Blade and is expressed through the innovative solutions and the pioneering products that it offers.
We monitor the Mass Media to your advantage…
Today, the Mass Media hold an immense power and exercise great influence on our society. A power that most of the times shapes public opinion. At the same time, through the Mass Media the reality of our World is reflected back into our own eyes. It is very often that we see the Mass Media influencing the purchasing behavior of the general public or its political and other preferences.
In order for someone to take advantage of this power, and use it to his/her advantage, he/she must know it well. He/she must be continuously aware of the trends, the tendencies and the content that is passed through the Mass Media to the general public. However, with the great variety and number of Mass Media today in existence, and the relatively limited time that we all have, this task seems very difficult, if not impossible. This is where Blade can help with the services that it offers.
The Power of Technology at your fingertips through our ClipNet service…
Having worked for 10 years in the Press monitoring sector, we have encountered several problems, some of which we could solve, and some for which a solution was practically impossible with the use of traditional press monitoring methods. Looking back, we can say that, historically, the press cutting (clipping) service is divided into three basic periods.
- The glue and scissor period, in which the cuttings were cut off the newspapers and were presented to the customer as pieces of the newspapers with handwritten notes as to the date, the name of newspaper, etc…
- The Photocopy machine period, in which photocopiers the cuttings were presented to the customers as photocopies of the actual newspaper cuttings, and
- More recently the electronic period, through the use of computers and the Internet and through which cuttings are presented to the customer in an electronic form directly on his/her computer.
At Blade we did not have any experience of first period. However, we did work under the second period and successfully positioned ourselves as market leaders in the Cyprus market. During these last 10 years we have had the opportunity to study and pinpoint the weaknesses of the photocopy system. More specifically we can say that the problems we had to face were the following:
Low quality of photocopies.
Difficulty in the presentation of large press cuttings.
Late distribution and delivery.
Time-consuming and expensive delivery for customers in other cities and countries.
Errors in reading, coding, cutting, photocopying, classification, etc…
Difficulty in archiving and access of old press cuttings.
Difficulty in addressing and meeting the different needs and requirements of our customers.
Having in mind the rapid technological developments, we tried to find solutions that would give answers to these problems. At the same time, however, we also examined the possibilities for new products and services that could be useful to our existing customers.
We believe that our ClipNet system, which is the result that of our above-mentioned effort, is a pioneering product that not only satisfies but delights the ones that have started using it. We can even easily say that with the implementation of various innovative ideas and necessary technological infrastructure, with the ClipNet system we have created the fourth generation or period of Press cutting services. The ClipNet system has been developed in part by our own Cypriot programmers in cooperation with our European strategic partners.
Start using our service now, for free!*
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